Kinepolis received two life-size figurines for the movie Monsters Academy, and ask us to create a small event with them including social paltforms.
What i've done
Creation of a kakemono print placed next to the figures. This kakemono explained the rules of participation and a QRCode that open the Twitter application with a pre-defined message.
A server script periodically gets all the new photos and store them in a CMS.
Communication team was able to organize its contest & contact the visitors who actually came in the cinema.